Thursday, May 9, 2013

supply chain & crm

Anthropologie is part of the URBN INC. family which uses a warehouse management company, Manhattan Associates. URBN moved the fulfillment and call center activities of its direct and wholesale channels to a facility in Trenton, S.C. and implemented Manhattan Associates' Warehouse Management solution. To support URBN INC brands' European retail operations, Warehouse Management was also implemented in its London retail distribution center. The entire URBAN INC company has had great progress and an increase in productivity and supply chain visibility.

-35% reduction in total labor
-80% reduction in manifesting and invoicing processes
-66% reduction in turn time (3 days to less than 24 hours)
-60% rise in put away efficiency

“We look for lasting relationships—with our
customers and with our vendors. The first
implementation was a great success and we
consider Manhattan Associates a trusted partner
that will grow with us as we continue to expand
our global operations.”
Mike Sparks, Director of Supply Chain Systems
Urban Outfitters Inccustomer relationship management

Customer Relationship Management is the process of finding, attracting, and adapting new customers while retaining and caring for the existing ones.
Quick View: zooms in on product and able to view the item details
Sizing: Anthropologie provides customers with a size conversion chart with each garment.
You May Also Like: Shows customers similar merchandise based on previous clicks. This feature is easy to build outfits and cross merchandise for all departments.

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