fraud & security

Anthropologie's site is simple and easy to navigate. One of Anthropologie's core philosophies is that they spend the money that competitors spend on marketing to create a store experience that exceeds the customer's expectations. Their strategy is to invest in execution. It is important that the customers feel as though they are receiving the same "unimagined experience" on the website as well as in-store.

1. Incorporate more videos of the models wearing the merchandise. This is will only benefit online shoppers that are curious about the fit.

2. Create videos or short clips of Home Office, or interviews with designers. This can captivate the creativity and dedication put into the buying process.

3. Create a "Best Seller" tab under the menu bar. For the more fashion conscious customers, this can be a personal tool for the customer's wardrobe.