Sunday, May 12, 2013

brick & mortar vs. online

Brick & Mortar
Each Anthropologie store is a unique expression of the local space and of its employees. There is no store that looks the same.

Anthropologie offers apparel, home, and lounge products. The creative window displays catch the attention of customers and inspire them, this helps to create a fun and unimaginative shopping experience.
                                
Anthropologie’s main goal within the brick & mortar locations is to create a compelling, inviting environment. The apparel concepts inspire the display elements that are crafted at each store.








Anthropologie.com
The online site offers much more of an assortment of furniture and home products.  Prices can range anywhere from $20 to $8,000 on the site, while in store prices rarely reach that amount.
Anthropologie.com offers a wider assortment of products such as swimwear and children. There are also categories for merchandise such as, New Arrivals, Top Rated, Online Exclusives, Made In Kind, & Dress Shop.
The merchandise is organized by categories online making it easier for customers to search for specific products.  Anthropologie customers would enjoy shopping at Anthropologie.com, since they offer more products that may not be sold in stores.



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